Ders Tanımları

Overview of information systems and data science. Inter-relationships between data, information and trade operations. Introduction to computer terminology, basic programming concepts, data types, database management methods used for acquiring, storing and transforming data. Brief review of common software and programming packages. Emerging trends in data and information technologies.

Concept of law; state and constitution, state organs and their rule making powers; different legal systems; legal transactions, contracts; commercial law and companies, commercial papers; labor law. Fundamental principles of international law; international organisations; multinational corporations.

The accounting information system; the recording process, the trial balance, year-end adjustments, measurement of income; financial statements (income statement, balance sheet), the worksheet; detailed study of current assets (cash, receivable and inventory accounts), long lived assets; liabilities, and owners’ equity; statement of cash flow.

Macroeconomic aspects of international economics: the balance of payments accounting and the foreign exchange market. Exchange rate determination, exchange rate regimes, effects on imports and exports. International monetary system, global interdependence and their implications on a nation’s welfare.

Hypothesis tests, chi-square tests, analysis of variance, simple linear regression, multiple regression. Introduction to the multivariate analysis techniques; indices. Use of computer packages in applications.

Core concepts of marketing, marketing management, marketing organizations, marketing environment and the characteristics of the consumer and organizational markets will be studied. The course will be supplemented by case studies.

The time value of money, interest rates, bonds and bond valuation, stocks and stock valuation. Risk and return, capital budgeting decision models, cash flow estimation, the cost of capital and capital structure. Capital asset pricing model, dividends, and dividend policy.

Designing, planning, and management of operations, processes, activities required to transform resources into goods and services and of the supply chain effectively. Operation flows and processes, process design, lean operations, productivity management; achieving strategic fit with other functional areas of the organization; planning and coordinating demand and supply, logistics, sales and operations planning, information technology and collaboration in supply chains; global supply chains.

Analysis of cross-national differences in economic, legal, political, and cultural environments; modes of foreign market entry; governmental influence on international trade and investment; internationalization strategies; international strategic alliances; organizing, leadership, and control in multinational companies.

Dynamics of the online environment in terms of strategies, trends, tools and business models. Investigation of concepts such as e-marketing channels, conversion metrics, earned and paid customer acquisition. Customer lifetime value, net promoter score, customer data analytics, and user experience design through case studies and examples.

Short-term and long-term trade credits, credit risks and credit arrangements; open accounts, letters of credit, import/export drafts, bankers' acceptances, and trust receipts, understanding of the foreign exchange market, international trade and foreign exchange risks.

Role of international logistics in supply chains. Logistics subsystem and integrated logistics, structure of international physical distribution. International modes of transportation, packaging and security. Logistics relationships, role of logistics operators and 3PLs in the business and supply chain management. Technology and performance measurement. Interrelationships between international logistics decisions and the supply chain and other functional areas of the organization.

Strategy and tactics of distributive bargaining and integrative negotiations. Emotions and cognitive biases in negotiations. Conflict resolution methods. Ethical issues in negotiations. Negotiating in different business settings such as disputes, mergers, acquisitions, alliances, joint ventures, coalitions. Cross-cultural negotiation strategies in different regions and countries of the world. Third-party involvement in negotiations.

Global marketing management. Cultural, political, economic and legal framework of international marketing. Regional market characteristics. International marketing information systems and research. Choice of international markets. Formulating international marketing strategies. Alternatives for entry and positioning, competitive analysis. International marketing mix decisions. Organization and control for international marketing operations.

International Law; international commercial contracts; documentation in international business transactions; payments methods; supranational integration; legal system of European Union; supremacy of the European Union law; regulatory powers of the Union organs.

Taxation regulations and practices faced by international firms ( corporate tax, income tax, value added tax and tariffs); tax refunds; tariffs in free zones; taxation in Customs Union operations; provisional importation ; taxation in cross–border leasing; double taxation.

Process of industrial development and alternative development strategies; inward-oriented and outward-oriented development policies, their effects on exports, employment and growth. Critical analysis of Trade Liberalization policies in selected developing countries. Trade Liberalization process and growth performance from an international perspective for Turkey; import substitution policies during the 1970s, trade and exchange rate liberalization, reforms in the agricultural and state enterprise sectors. Growth prospects for the Turkish economy in the European Union and role of trade policies.

Life and the economy before the Industrial Revolution: the rise and fall of the manorial system, the prudent peasant and open fields, the growth of labor productivity in early modern English agriculture, the efficiency and distributional consequences of eighteenth century enclosures. The Industrial Revolution; demand vs. supply, the demographic transition, life in France and England, the standard of living debate and consumption. Governmental response to the Industrial Revolution; child labor and the Factory Acts, the myth of British free trade and fortress France. Industrialization beyond Great Britain; the late nineteenth century, the world economy in the twentieth century.

An overview of innovation as a critical tool for sustainable competitiveness in business and organizations; sources, facilitators of and barriers to innovation; total innovation management; innovation strategies, innovation process management and models; business model innovation; optimizing innovation decision making through leveraging technical and business model innovation; measurement of innovation level and performance; use of case studies and games to reinforce the concepts.

Key components of project management, including project scope management and the logical framework approach. Concepts related to project selection, initiation, human resource management, cost management, resource allocation, planning, scheduling, execution, monitoring and evaluation. PERT and CPM methods.

The philosophy and theoretical foundations of innovation and technology laws. Key concepts and doctrines of intellectual property (copyrights, patents, trademarks), TRIPS Agreement, comparative analysis of the legal frameworks of international institutions concerned with intellectual property (World Trade Organization, World Intellectual Property Organization, European Union). Technology transfer, trade secrets, protection of data, and cybersecurity. Artificial intelligence, big data, internet of things, robots, reference case studies, case law analysis.

Study of communication between service suppliers and buying centers in national and international markets. Promotion in implementing marketing strategy. Promotion policy and planning; use of advertising, personal selling, publicity and sponsorship as promotion tools.

Identifying types of networks, contracts, strategic alliances, consortia, joint ventures; differential advantages in networking; dynamics of network management; building collaborative relationships with buyers, suppliers, distribution channel members, internal functions and competitors.

Digital marketing strategies, building and managing communities, online brand communities, search engine marketing, search engine optimization, content marketing, mass customization, long tail, inbound marketing, social media marketing, virality, online reputation, digital marketing return on investment.

The evolution of the nation-state system, the operation of balance of power, deterrence, coercion, conflict, diplomacy, crisis management, and the role of international law and institutions in inter-state relations.

The development and operation of financial markets, institutions and instruments in the world as well as Turkey; conduct of monetary policy, central banking, structure of banking industry in Turkey; competition and financial liberalization program; non-bank financial institutions and their role in the financial system; regulation and internationalization of the financial markets.

This course explores the sacred origins of trade and banking.

Financial Statement Analysis. Understanding and forecasting cash flows to firms and equity. Feasibility of investment projects; budget; strategic plan. Valuation methods: cost approach, market approach, income approach; net asset value, relative valuation, discounted cash flows. Choosing the right valuation model.

This course aims to provide an understanding for the students who would like to improve their knowledge and insight about the data analytics technologies used in business life. Furthermore, it emphasises the use of valuable information assets in business cases. The amount of transactional data is vast in international trade and enterprises need effective data analytics to plan and execute their operations.