Serbay Arda Ayzit is a seasoned digital marketer and lecturer with over a decade of experience in the field. He was one of the pioneers of digital marketing in Turkey and has held various managerial roles in top agencies since 2007. He has successfully consulted for over 300 brands, including big names such as eBay, Garanti, Ulker, Allianz, and Hepsiburada. With his team, Serbay has extensive experience in all areas of digital marketing, including Google Ads, social media marketing, SEO, and measurement. He is also the owner of Contentus, a successful content marketing agency that has worked with prominent brands such as Koçtaş, İş Bankası, and Pegasus.
Serbay is a sought-after international speaker in digital marketing, having given presentations in cities such as Paris, London, Manchester, and Adelaide. He has been sharing his expertise in digital marketing and search algorithms with university students as a lecturer for the past five years, currently teaching Bachelor and Master degree courses in digital marketing at Kadir Has University.