Electronic Commerce
Alternative Course Title:
Elektronik Ticaret
Undergraduate Course Program:
Course Code:
INTT 355
Credits:
3
ECTS:
5
Description:
Dynamics of the online environment in terms of strategies, trends, tools and business models. Investigation of concepts such as e-marketing channels, conversion metrics, earned and paid customer acquisition. Customer lifetime value, net promoter score, customer data analytics, and user experience design through case studies and examples.
Course Prerequisite:
INTT 252 or Consent of Instructor
Course Semester:
