Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations

Speaker: Güneş Biliciler

Title: Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations

Bio: She is currently a PhD candidate in Marketing at McCombs School of Business, The University of Texas at Austin. She has an MSc in Social Psychology and BSc in Business Administration from Middle East Technical University. Her research interests include topics such as Entropy, Time Perception, Visual Perception, Minimalism, Product Disposal.