Principles of Marketing

Alternative Course Title: 
Pazarlama Prensipleri
Undergraduate Course Program: 
Core Program
Course Code: 
INTT 252
Credits: 
3
ECTS: 
5
Description: 
Core concepts of marketing, marketing management, marketing organizations, marketing environment and the characteristics of the consumer and organizational markets will be studied. The course will be supplemented by case studies.
Course Semester: 
Fourth Semester