Oğuzhan Aygören

oguzhan.aygoren@bogazici.edu.tr

02123593977

Hisar Campus D301

medium.com/@oguzhan

Asst. Prof. Dr.

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Education

Bogazici University, Istanbul 2007 - 2013

Ph.D., Marketing

London Business School, United Kingdom 2003 - 2004

MBA, International Exchange Program, Class Representative

Koc University, Istanbul 2002 - 2004

MBA, Full-time Program with High Honors, Awarded with Full Scholarship

Middle East Technical University, Ankara 1998 - 2002

B.S., Electrical and Electronics Engineering

Denizli Anatolian High School, Denizli 1991 - 1998

Research

Research Areas:

Entrepreneurship and Innovation
Digital marketing and social media
Consumer choice behavior and consumer decision-making
Political marketing and voting behavior

Publications:

Aygören O, Koch S (2021). Community Support or Funding Amount: Actual Contribution of Reward- Based Crowdfunding to Market Success of Video Game Projects on Kickstarter. Sustainability, 13(16), 91-95. doi: 10.3390/su13169195 (SSCI)

Gülen, E., & Aygören, O. (2020). Understanding Political Consumerism, Political Participation and Their Antecedents: Evidence from Turkey. In Akkucuk U, The Handbook of Research on Creating Sustainable Value in the Global Economy (pp. 181-202). : IGI Global. doi: 10.4018/978-1-7998-1196-1.ch011

Aygören O, Kadakal C A (2018). A Novel Measurement of Speed in Early Internationalization of New Ventures. International Journal of Marketing Studies, 10(3), 1-16. doi: 10.5539/ijms.v10n3p1

Aygören O, Yilmaz C (2015). Understanding Choice Behavior in Political Marketing Context: A Favorable Voter Responses Model. In Kubacki, K., Ideas in Marketing: Finding the New and Polishing the Old. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 91–94). Cham: Springer. doi: 10.1007/978-3-319-10951-0_35

Aygören O, Cengiz Y, Özdemir Ö (2012). Türkiye’de siyasi kutuplaşmayı oluşturan unsurlar: Seçmen tercihlerinde ekonomik oy verme davranışından toplumsal travma kuramına kadar bir dizi etkenin görece etkileri. İktisat İşletme ve Finans, 27(311), 09-39. doi: 10.3848/iif.2012.311.3228 (SSCI)

Research Projects:

Courses

INTT 252 - Marketing

INTT 434 - Business Development & Entrepreneurship

INCT 534 - Entrepreneurship

INCT 550 - Competing in International Markets

ADEX 560 - Entrepreneurship

INTT 465 - E-commerce

INTT 527 - Research Methods

INCT 523 - Competitive Intelligence

Experience

ACADEMIC POSITIONS

New York University, 2022-present

Visiting Professor, Stern Business School

Bogazici University, 2015-present

Assistant Professor, International Trade Department

Coordinator, International Competition & Trade Executive Degree Graduate Program

Courses: Marketing, International Marketing, Research Methods, E-commerce, Entrepreneurship, Innovation

Stanford University, CA, 2016

Visiting Researcher, Center for Design Research

University of California at Berkeley, CA, 2014-2015

Visiting Research Scholar, Political Science Department and Haas Business School

Istanbul Technical University, 2013-2015

Assistant Professor, Management Engineering Department

Courses: Marketing Management, New Product Design and Innovation, E-Marketing and Entrepreneurship

Bilgi University, Istanbul 2015-present

Adjunct Assistant Professor, Marka Okulu

Courses: Strategic Thinking and Innovation

PROFESSIONAL EXPERIENCE

Investor

Investor (2021 – present)
Startupfon Venture Capital Fund
Venture Partner, fundraiser and Investment Board member.
Startupfon is an early-stage Venture Capital fund established in the Netherlands and operating in Türkiye. It has so far invested in 13 companies including Colendi, Kunduz, Scoutium, Deliversai, Atlas Space, Easy Cep, Ekos, Buybuddy, Hedge and Artifika.

Angel Investor

Finfree (Fintech), Saparda (Micro SaaS), Chex (Fintech), Finrix (Fintech), Maxmoney (Gaming), Modaloop (P2P marketplace), Atlas Space (Metaverse), Bosforas (B2B ecommerce)

Mentor

Mentor (2012 – present)
Deniz Akvaryum, Work up İş Bank, Startup Bootcamp at StartersHub, Etohum and many others.

Board Member

Director (2015 – present)
Boğaaziçi University Bright Center for Entrepreneurship
Bright Center is the main entrepreneurial hub at Bogazici University aiming to foster entrepreneurship as a mindset and life skill among students, provide knowledge and network to entrepreneurs and work with corporates for them to become more entrepreneurial. Impact report

Board Member (2015 – present)
Boğaziçi University Innovation Center
Program coordinator of the Innovation and Entrepreneurship Certificate program.

Board Member (2017 – present)

Boğaziçi University Technopark

Board Member (2020 – present)
Boğaziçi University Life Long Learning Center

Academic Advisory Board Member
Endeavor (2015 – present)
GEN - Global Entrepreneurship Network (2021 – present)

TV Host and Producer

BloombergHT (2017 – 2020)
Prepared and presented almost 200 episodes with leading entrepreneurs, investors and opinion leaders about the world of entrepreneurship with some episodes in Bloomberg San Francisco.

Instructor

Boğaziçi University, Faculty of Managerial Sciences (2013 – present)
Extensive teaching experience in executive, graduate and undergraduate programs. Developing innovative curriculum with real life case studies and prominent guest lecturers in the subjects of e- commerce, digital marketing, strategic thinking, entrepreneurship, marketing and innovation.

Co-founder and CEO

Cepkod, Boğaziçi University Kosgeb Technology Development Center (2008 – 2010) Innovative mobile marketing service utilizing the first commercial use of QR codes in Türkiye, partnering with Turkcell and Microsoft.

Cicekkurye (2007-2008) Online flower delivery service.

Country Manager

Kindo / MyHeritage, London based start-up (2007 – 2009)
Family social networking service with high profile investors which led to an acquisition by a larger company in less than a year.

Head of Innovation

Procter & Gamble (2004 – 2007)

Biography

Oguzhan Aygören is an Assistant Professor of Marketing at the Department of International Trade at Bogazici University. In addition, he is the director for the Entrepreneurship Center, a board member in the Innovation Center and a board member in Bogazici Universitesi Teknopark AS. He is also the coordinator of Innovation and Entrepreneurship Certificate Program and International Competition and Trade Graduate Program. He is interested in topics such as value creation at startups, how corporations can become more innovative, digital marketing, consumer choice behavior and voting behavior.

His work appeared in journals such as International Journal of E-business Research and Harvard Business Review Turkey. He has presented his studies in international conferences such as ACR (Association of Consumer Research), AMA (American Marketing Association), AMS (Academy of Marketing Science), and APSA (American Political Science Association) in various countries and has been a reviewer for AMA Marketing Educators conference.

Prior to joining Bogazici, he was an Assistant Professor at Istanbul Technical University. Besides he was a visiting research scholar at UC Berkeley during fall 2014 and a visiting researcher at Stanford University during summer 2016 where he works on joint research projects. He has a bachelor's degree in Electrical and Electronics Engineering from Middle East Technical University and an MBA degree from Koc University and London Business School. He has completed his PhD in Marketing at Bogazici University. Before academia, he worked at Procter & Gamble as the head of innovation followed by an entrepreneurship experience where he joined and cofounded three startups in the fields of e-commerce, mobile marketing and social networking.

He is currently active in the entrepreneurship ecosystem as a mentor, advisor and board member. He is an academic advisory board member of Endeavor Turkey and also gives consulting and training to companies at executive levels. At the same time, he is preparing and presenting a weekly TV show named "Entrepreneurship World" at BloombergHT.

Conferences & Seminars

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Oğuzhan Aygören

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