Underlying Factors Behind Generation of Different Types of User-Generated Content-Impact of Indıvıdual and Brand/Product Level Factors in Generation of Brand-Oriented and Community-Oriented Content

Speaker: Kemal Söylemez

Title: Underlying Factors Behind Generation of Different Types of User-Generated Content-Impact of Indıvıdual and Brand/Product Level Factors in Generatıon of Brand-Oriented and Community-Oriented Content

Bio: He has recently completed his PhD in Old Dominion University, Norfolk, VA. He has an MBA from University of West Georgia and BA from Bogazici University Management Department. His research interests include topics such as Online Marketing, Online Brand Communities, Electronic Word-of-Mouth, Social Network Systems, Internet and National Culture, Blogging and Mobile Marketing.