International Marketing
Alternative Course Title:
Uluslararası Pazarlama
Undergraduate Course Program:
Course Code:
INTT 459
Credits:
3
ECTS:
6
Description:
Global marketing management. Cultural, political, economic and legal framework of international marketing. Regional market characteristics. International marketing information systems and research. Choice of international markets. Formulating international marketing strategies. Alternatives for entry and positioning, competitive analysis. International marketing mix decisions. Organization and control for international marketing operations.
Course Prerequisite:
INTT 252
Course Semester:
